About:
Traffify is a performance marketing company operating in the iGaming & Betting industry across multiple global markets. We work with Google Ads, Meta, SEO, ASA and other traffic sources, focusing on performance, data-driven decisions, and scalable results. We are now looking for a full-time Google Ads (PPC) Specialist to join our growing team.
You will be responsible for:
- Managing and optimizing Google Ads campaigns to achieve KPI targets.
- Working with white-hat landing pages and adapting them for different GEOs.
- Scaling campaigns and identifying new growth opportunities.
- Generating new ideas and approaches to improve performance.
- Conducting keyword research and managing keyword strategies.
- Tracking industry trends, platform updates, and Google Ads algorithms.
Requirements:
- 6+ months of PPC experience with Google Ads in the iGaming / Betting vertical.
- Understanding of cloaking principles and their application in the industry.
- Proven ability to optimize campaigns and deliver KPI results.
- Experience working with white landers.
- Strong skills in campaign scaling and traffic volume growth.
- Ability to work with keywords effectively and analytically.
- Awareness of Google Ads trends, rules, and algorithm changes.
We offer:
- Fully established infrastructure for traffic buying (reports, automation, processes).
- Comfortable environment for productive work and professional development.
- Work-life balance and flexible start time.
- Fully remote format.
- Supportive and results-oriented team.