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Terms & Conditions

These Terms & Conditions ("Terms") govern the use of services provided by Traffify ("Traffify", "we", "us", "our") and access to our website and communication channels.

By accessing our website, communicating with us, or engaging us to provide marketing services, you agree to be bound by these Terms. If you do not agree with these Terms, you should not use our website or services.

Important: This document is a general template and does not constitute legal advice. You should adapt it to your specific business and have it reviewed by a qualified lawyer.

1. About Traffify

Traffify is a performance marketing agency focused on the iGaming industry. We run and optimize user acquisition campaigns across multiple traffic sources (such as Google, Meta, SEO, Apple Search Ads and selected ad networks) on CPA and spend-based models.

Our services are primarily offered to business clients (advertisers, operators, affiliates, agencies, networks), not to individual consumers.

2. Eligibility

By using our website or entering into cooperation with Traffify, you confirm that:

  • You are at least 18 years old, or older if required by local law to participate in iGaming-related activities.
  • You have full legal capacity to enter into binding agreements.
  • If you act on behalf of a company or organization, you have the authority to bind that entity to these Terms.
  • Your use of our services does not violate any applicable laws or regulations in your jurisdiction.

3. Services

Traffify may provide, among others, the following services ("Services"):

  • Planning, launching and optimizing user acquisition campaigns
  • Media buying on various traffic sources (e.g. Google, Meta, ASA, SEO, native, programmatic)
  • Creative production and testing (banners, texts, videos, pre-landers)
  • Analytics, reporting and optimization recommendations
  • Consulting related to performance marketing and iGaming user acquisition

The exact scope, KPIs, pricing model (CPA, spend, hybrid, etc.) and other conditions of the Services are defined in separate agreements or insertion orders between Traffify and each client or partner.

We reserve the right to modify, suspend or discontinue any part of the Services at any time, provided that ongoing contractual obligations are respected in accordance with the relevant agreement.

4. Use of the website

When using our website and online resources, you agree that you will not:

  • Use the website in any way that violates applicable law
  • Attempt to gain unauthorized access to the website, servers or related systems
  • Interfere with the security or integrity of the website
  • Use any automated tools (bots, scrapers, crawlers) without our prior written consent
  • Upload or distribute malicious code, spam or harmful content
  • Impersonate any person or entity or misrepresent your affiliation with any person or entity

We may, at our sole discretion, restrict or block access to the website for users who violate these Terms or behave in a way that may harm Traffify or other users.

5. Cooperation with advertisers and partners

Specific conditions of cooperation with advertisers, operators, affiliates and other partners (including GEOs, traffic sources, payment models, KPIs, budgets, caps, hold periods and other details) are set out in separate contracts, agreements or written confirmations (including email).

Without limiting those specific agreements:

Compliance:

Each party is responsible for complying with applicable laws, regulations and platform policies in its own operations (e.g. gambling regulations, advertising rules, anti-money laundering, data protection).

Creatives and approvals:

Creatives and messages may require approval from the client and/or the platform before use.

The client is responsible for brand guidelines and legal requirements for its product and market.

Tracking and attribution:

Performance is measured using mutually agreed tracking and attribution methods (postbacks, MMPs, S2S, etc.).

In case of discrepancies, the priority of data sources and dispute resolution procedures are defined in the specific agreement.

Fraud and prohibited traffic:

We reserve the right to refuse or suspend campaigns in case of suspected fraud, abuse or violation of platform or legal rules.

Traffic or activities that are clearly fraudulent or illegal may not be paid or may lead to termination of cooperation.

6. No guarantee of results

While Traffify aims to achieve agreed KPIs and provide high-quality performance marketing services, you understand and agree that:

  • We do not guarantee specific results (for example, a fixed number of registrations, FTDs, deposits, revenue, ROI or profit).
  • Performance depends on many factors outside our control (market conditions, competition, user behavior, platform changes, regulatory changes, client's product and conversion flows, etc.).
  • Any forecasts, projections or case studies provided by us are for informational purposes only and do not constitute a promise of future performance.

7. Fees, payments and invoicing

Details regarding fees, payment models and invoicing are regulated by separate agreements with each client or partner. In general:

  • For CPA and similar models, payments are based on validated conversions as defined in the offer or contract.
  • For spend / media buying models, the client provides a media budget and pays for agreed management or service fees.
  • Payment terms (e.g. prepayment, monthly billing, hold periods, minimum amounts) are specified in the relevant agreement or insertion order.
  • If payment is not received within the agreed timeframe, we may suspend or limit the Services until outstanding amounts are paid.
  • Any additional costs (such as third-party tools, special integrations or creative production) may be invoiced separately if agreed by the parties.

8. Intellectual property

8.1 Our content

Unless otherwise stated, all intellectual property rights in the website and its content (text, graphics, logos, design, data, code and other materials) are owned by Traffify or licensed to us.

You are granted a limited, non-exclusive, non-transferable license to access and use the website for legitimate business purposes. You may not copy, reproduce, distribute, modify, publicly display or create derivative works based on our content without our prior written consent.

8.2 Client content and materials

Clients retain ownership of their trademarks, logos, product information, landing pages and other brand assets. Traffify is granted a non-exclusive license to use such materials solely for the purpose of providing the Services.

Unless otherwise agreed in writing, we may use anonymized or aggregated campaign results (without disclosing confidential information or identifying the client) for internal analytics, benchmarking and marketing (e.g. case studies, success stories).

9. Confidentiality

Each party agrees to keep confidential all non-public information obtained in connection with the business relationship, including but not limited to commercial terms, performance data, technical integrations and internal processes.

Confidential information may only be used for the purpose of cooperation and may not be disclosed to third parties without prior written consent, except:

  • To employees, contractors or advisers who need to know such information and are bound by confidentiality obligations;
  • When required by law, regulation or court order (in which case the disclosing party will, where legally possible, notify the other party in advance).

10. Third-party services and links

Our website and Services may integrate or interact with third-party platforms and tools (such as Google, Meta, Apple, analytics providers or ad networks). Your use of such third-party services is subject to their own terms and policies.

Traffify is not responsible for the content, security or practices of third-party websites or services, and we do not endorse or assume liability for them.

11. Limitation of liability

To the maximum extent permitted by applicable law:

Traffify shall not be liable for any indirect, incidental, consequential, special or punitive damages, including lost profits, lost data or business interruption, arising out of or in connection with the use of our website or Services.

Our total aggregate liability arising from or related to these Terms or the Services (whether in contract, tort or otherwise) shall not exceed the amount of fees actually paid by the client to Traffify under the relevant agreement during the three (3) months preceding the event giving rise to the claim, unless otherwise agreed in a specific contract.

Nothing in these Terms excludes or limits liability that cannot be excluded or limited under applicable law.

12. Indemnification

You agree to indemnify and hold harmless Traffify, its directors, employees and contractors from and against any claims, damages, losses, liabilities, costs or expenses arising out of:

  • Your violation of these Terms or any applicable law
  • Your misuse of our website or Services
  • Any content, product or service you promote using traffic acquired through our campaigns, including non-compliance with local regulations in your markets

13. Changes to these Terms

We may update these Terms from time to time. The updated version will be posted on our website with a new "Last updated" date.

Your continued use of our website or Services after the updated Terms have been published constitutes acceptance of the changes. If you do not agree with the updated Terms, you must stop using our website and Services.

14. Contact

If you have any questions about these Terms, please contact us:

Traffify

Email: [email protected]