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Privacy Policy

This Privacy Policy explains how Traffify ("Traffify", "we", "us", "our") collects, uses, discloses and protects personal data in connection with our performance marketing and user acquisition services for the iGaming industry, as well as our website and communication channels.

Please read this Privacy Policy carefully to understand how we process your personal data.

Important: This document is a general template and does not constitute legal advice. You should adapt it to your specific business and have it reviewed by a qualified lawyer.

1. Who we are

Traffify is a performance marketing agency focused on iGaming, running user acquisition campaigns across multiple traffic sources (such as Google, Meta, SEO, Apple Search Ads and selected ad networks) on CPA and spend-based models.

Data Controller:

Traffify

Email: [email protected]

If you have any questions about this Privacy Policy or our data practices, you can contact us at the email address above.

2. Scope of this Privacy Policy

This Privacy Policy applies to:

  • Visitors to our website [your-domain]
  • Existing and potential clients, advertisers and partners
  • Affiliates, publishers and media buyers we work with
  • Representatives of companies we communicate with for business purposes
  • Any person who contacts us by email, contact form, messenger or similar channels

This Policy does not regulate how our clients (e.g. iGaming operators, advertisers, affiliates) handle personal data on their own websites, apps or platforms. For that, please refer to their own privacy policies.

3. Personal data we collect

The categories of personal data we may process include:

3.1 Data you provide to us

Identification and contact details

  • Name and surname
  • Business email address
  • Phone number or messenger nickname
  • Role / position and company name

Business and cooperation details

  • Information about your project, brand or product
  • GEOs you are interested in
  • Marketing goals, KPIs and budget ranges
  • Billing and invoicing details (where applicable)

Communication content

  • Messages and attachments sent via email, contact forms or messengers
  • Support tickets and feedback
  • Information you provide on calls or in meetings (notes for internal use)

3.2 Data we collect automatically

When you visit our website or interact with our online materials, we may automatically collect:

Technical data:

  • IP address
  • Browser type and version
  • Device type and operating system
  • Language settings

Usage data:

  • Pages visited and time spent
  • Clicks, scrolls and interaction with website elements
  • Referring and exit pages
  • Date and time of visits

This data is typically collected via cookies, pixels, tags and similar technologies.

3.3 Data from our marketing operations

As a performance marketing agency, we may receive or generate data related to advertising campaigns, for example:

  • Pseudonymous user identifiers (click IDs, tracking IDs, device IDs)
  • Campaign identifiers, ad group and creative identifiers
  • GEO, language, browser, OS and device information
  • Conversion events such as registration, first deposit or app install (in aggregated or pseudonymous form, without directly identifying the end user whenever possible)

Where we process such data as a processor on behalf of an advertiser or operator, our processing is governed by the contract with that client.

4. How we use personal data

We use personal data for the following purposes:

To provide and manage our services

  • Planning, launching and optimizing marketing campaigns
  • Communicating about active campaigns, creatives and performance
  • Managing accounts, contracts and payments

To communicate with you

  • Responding to your queries and requests
  • Sending important information about cooperation, changes or incidents
  • Providing support to clients, affiliates and partners

To improve our services and website

  • Analyzing performance of campaigns and creatives
  • Monitoring and improving website usability and security
  • Developing new services, tools and features

To prevent fraud and ensure compliance

  • Detecting suspicious traffic patterns and abuse
  • Enforcing our agreements and policies
  • Complying with legal and regulatory requirements

For marketing and business development

  • Sending information about our services, case studies or events (where permitted by law)
  • Managing our CRM database and partner relationships

You can opt out of receiving marketing communications at any time by following the unsubscribe instructions in our messages or by contacting us at [email protected].

5. Legal bases for processing (if applicable under GDPR)

If you are located in the European Economic Area (EEA), the United Kingdom or another jurisdiction with similar rules, we process your personal data based on one or more of the following legal bases:

  • Performance of a contract – when processing is necessary to enter into or perform a contract with you or the company you represent.
  • Legitimate interests – for example, to communicate with clients and partners, to prevent fraud, to improve our services and to run our business, provided that such interests are not overridden by your rights and freedoms.
  • Legal obligation – when processing is necessary to comply with applicable laws (e.g. tax, accounting, regulatory requirements).
  • Consent – when we ask for your consent for specific processing operations (e.g. certain marketing communications or non-essential cookies). You can withdraw your consent at any time.

6. Cookies and similar technologies

We use cookies and similar technologies to:

  • Enable the proper functioning of our website
  • Remember your preferences (such as language)
  • Analyze website traffic and usage patterns
  • Support our marketing and remarketing activities

You can manage cookie settings through your browser or device settings. Please note that disabling some cookies may affect the functionality of our website.

If required by law, we will ask for your consent before setting non-essential cookies.

7. Sharing of personal data

We may share personal data with:

Service providers (processors)

  • Hosting providers and IT infrastructure services
  • Analytics and tracking providers
  • Communication and CRM tools
  • Payment and billing providers

These parties process data on our behalf and only according to our instructions.

Clients, advertisers and partners

  • In the context of active campaigns and cooperation
  • For example, aggregated performance reports, pseudonymous tracking data or fraud analysis

We do not share more personal data than necessary for the agreed purpose.

Professional advisers

Lawyers, auditors, consultants and similar professionals, under appropriate confidentiality obligations.

Authorities and legal entities

  • When required by law, court order or regulatory obligation
  • To protect our rights, property, or safety, or the rights, property or safety of others.

In case of a merger, acquisition or similar corporate transaction, personal data may be transferred to the new entity, subject to this Privacy Policy or a similar level of protection.

We do not sell personal data in the sense of typical "data broker" activities.

8. International data transfers

Because we work with international clients, partners and service providers, your personal data may be transferred to and processed in countries outside your country of residence, including countries that may not provide the same level of data protection as your home jurisdiction.

Where required by law, we implement appropriate safeguards for such transfers, such as:

  • Standard Contractual Clauses (SCCs) approved by the European Commission
  • Other contractual or technical measures ensuring an adequate level of protection

You can contact us at [email protected] for more information about these safeguards.

9. Data retention

We retain personal data only for as long as necessary to fulfill the purposes described in this Privacy Policy, including:

  • For the duration of our business relationship and for a certain period afterwards (e.g. to comply with legal obligations or to defend legal claims)
  • For the period required by tax, accounting and other applicable laws
  • For marketing contacts, until you object or unsubscribe, or until data is no longer needed

After the applicable retention period, we will delete or anonymize personal data, unless we are legally obliged to keep it longer.

10. Data security

We take reasonable technical and organizational measures to protect personal data against unauthorized access, loss, misuse, alteration or destruction. These measures may include:

  • Access controls and authentication
  • Encryption and secure transmission where appropriate
  • Regular updates and security monitoring
  • Internal policies on confidentiality and data protection

However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.

11. Your rights

Depending on your jurisdiction (e.g. EEA, UK), you may have some or all of the following rights:

  • Right of access – to obtain confirmation whether we process your personal data and receive a copy of it
  • Right to rectification – to have inaccurate or incomplete data corrected
  • Right to erasure – to request deletion of your personal data in certain circumstances
  • Right to restriction of processing – to request that we limit processing in certain cases
  • Right to data portability – to receive your data in a structured, commonly used and machine-readable format and transmit it to another controller
  • Right to object – to object to processing based on legitimate interests or to direct marketing
  • Right to withdraw consent – where processing is based on consent, you can withdraw it at any time (this does not affect the lawfulness of processing before withdrawal)

To exercise your rights, please contact us at [email protected].

We may ask you to provide additional information to verify your identity.

If you believe that our processing of your personal data violates applicable law, you also have the right to lodge a complaint with a data protection authority in your country of residence or place of work.

12. Children's data

Our services and website are not directed at children, and we do not knowingly collect personal data from individuals under the age required to participate in iGaming or marketing-related activities in their jurisdiction.

If you believe that a child has provided us with personal data, please contact us, and we will take appropriate steps to delete such data.

13. Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements or services. The updated version will be posted on our website with a new "Last updated" date.

We encourage you to review this Privacy Policy periodically to stay informed about how we process your personal data.

14. Contact us

If you have any questions about this Privacy Policy or our data protection practices, please contact us:

Traffify

Email: [email protected]